On Friday April 20, a first of it’s kind appearance will take place at T.I.S. College Bookstore in our hometown of Bloomington Indiana. Definitely not the first time a celebrity has been used for star power, rather the first time a traditional bookstore with roots in customer service and book buy back is dabbling with the power of famous names and faces. One of the biggest time’s of the year for Bloomington residents and Indiana University Students is centered around the Little 500 bicycle race. Each year the IU Student Union Board puts on a music concert and they have a knack for securing the best and biggest musical performers each year. This year is no different, legendary band Sublime with Rome will be the headlining artist at Assembly Hall Friday night. Thursday night and Friday afternoon the same band members of Sublime will be on a media frenzy at stop’s throughout Bloomington, all acquired by Chris Kurtz of The Mediatwist Group. ” I approached the marketing department of T.I.S. Group and urged them to get involved with this possibility of an appearance by the members of the same group that were going to be the ‘talk of town’ for Little 500″. They came back to me with, ‘yeah great idea Chris, but we don’t want to pay anything’. I knew I could generate revenue for the band and I knew I had a place to put them on ‘display’, I just needed some sponsors”. Chris explained how his experience with spot sponsor acquisition on past tours in the music industry was a bonus when trying to pull the same thing off in his new home town. “I just asked for a list of community partners from the marketing department at T.I.S. and started cold calling. I knew as long as I could relate this appearance to added value and buzz for their brands, they would buy in”. “And they did!” says Chris. This year’s Pampered Celebrity Meet Greet with DJ Rocky Rock of Sublime with Rome will take place on the afternoon of April 20 just before Rocky Rock takes the stage to headline the 2012 Little 500 show. The event is sponsored by Bucceto’s Smiling teeth, a local restaurant in Bloomington, and also by Les Champs Elysees Day Sap and Salon. Sponsors will be on hand to give away free pizza and free massages. One of the promised perks to the sponsors from Mediatwist was a 30 second Youtube video by the celebrity for the sponsors to use on their social sites. Here is the video http://goo.gl/B5bII .
Stay tuned for update after appearance…………………………….